For brands
An agent for maternity wear, in seven countries
You make maternity, nursing, lingerie or baby wear and want it in European shops. This page answers what a brand should ask an agent before signing.
Belgium, the Netherlands, Luxembourg, France, Germany, Austria and Switzerland
What brands ask us
- Which countries do you cover?
- Belgium, the Netherlands, Luxembourg, France, Germany, Austria and Switzerland. We sell in Dutch, French, German and English. The territory is agreed per brand.
- Which shops do you sell to?
- Independent maternity boutiques, baby and children's stores, lingerie shops, and midwife and doula practices that sell clothing. In earlier years also department stores and online retailers, among them de Bijenkorf, Zalando and Wehkamp.
- Which other brands do you carry?
- Attesa from Italy and Ripe Maternity from Australia. We keep the list short and take on a new brand only if it does not compete with one we carry.
- Who sells my collection?
- Katrin Jamart, in person. She founded the agency in 2012 and takes every appointment herself. We carry few brands, so each one is shown properly.
- What do you do besides selling?
- Our own showroom near Antwerp, showroom days in Paris twice a year, visits to shops, a stand at Supreme Kids Munich, order entry in your system, reorders during the season, payment follow-up with shops that fall behind, and a report after each season on what the shops said.
- What does it cost?
- We work on commission on the orders we book. There is no retainer and no sign-up fee. You supply the sample collection each season.
- Which fairs do you attend?
- Supreme Kids in Munich. The dates page lists the next edition.
- How long have you been doing this?
- Since 2012. Ripe Maternity has been with us since 2015 and Attesa since 2018. We can put you in touch with a brand we represent.
- How does a first season go?
- We agree the territory and the season calendar, receive your samples, and introduce the collection to the shops it fits. A market takes several seasons to build, and we say so at the start.
- My brand already sells through a marketplace or its own B2B shop. What does an agent add?
- Shops that get visited, a showroom where the collection hangs, a stand at the fair, and someone who answers when a delivery is late. Orders can keep running through your own channels.
Which brands fit
- Maternity and nursing wear, lingerie for pregnancy and after, and baby brands that sell through the same shops.
- Brands from outside the European Union are welcome. We have worked with Australian and British labels and know what shipping and customs mean for a shop here.
Our agency profile
One page with our shops per country and our seasons per brand. We send it on request.
Tell us about your brand
A few lines are enough.